hired a new executive with an extensive history of creating and fueling new startup companies. Even at the league office, where employees funnel in and out with diverse work experiences, it was a notable addition. A league known for basketball, media and technology was now diving head-first into investment.Last December, the NBA board of governors approved a new team within the league office, one that sought out investments in outside companies.
. “So we’re not a purely financial investor. That’s not what we’re trying to do here.
for years, too. The leagues balance a profit motive with a desire to find companies that meld with their priorities.
NBA MikeVorkunov What if everyone wants you to be just a sports company
MikeVorkunov What does this mean