A behavioural analysis of banking and investment clients will assist greatly in the creation of appropriate products and services as well as tailored advice and viable opportunities.
If international developments are anything to go by there will soon be a big shift in wealth from men to women. Statistically, women live longer than men.recently placed the country’s life expectancy figures at 60 for men and 65.6 for women. Not only does this mean they will need to plan for a longer retirement and higher medical expenses, but that they are also more likely to acquire money and assets left to them in a spouse’s will.
The research further indicated that women experience more daily financial stress, with female respondents overrepresented in the study’s “stressed” category. The challenge is that when investors are anxious and under pressure, regardless of demographics, it’s more difficult to take on a longer-term financial view and make informed decisions.
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