, a national nonprofit that encourages retailers to devote 15% of their shelf space to Black-owned businesses.co-owner William Jones said."Because 15% of the population is Black."
Jones, along with his sister and co-owner Ericka Chambers, flew to New York City for a black tie gala last weekend, where they won 3rd place and $20,000 to help scale their fledgling"It's crazy to think, like, we started in a garage," Chambers said."When we started the company, it was very much like we know we like puzzles, we know that we would like to see more diversity. We don't know if there's actually a market.
A North Texas family's home-based business started during the pandemic after seeing a lack of diversity in the puzzle market. Next the puzzles will be found on store shelves around the country. "We're, like, a small fish in a big pond type deal," Jones said, recalling their NYC weekend and the other more established company finalists they were up against."It's a good sign we're in the right places, making good connections."