'School banned my business when I was 12. I took it online and made £25k'

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Jasmine Shum turned to Instagram after she was banned from selling her creations in the playground

When many of us were kids, the only worries we had were how many sweets we could buy for a quid and making it home in time for our favourite shows.

READ MORE: 'I thought I was overdoing it at the gym - my life changed when I heard the words brain tumour' Jasmine’s shop – which she called Slimey.squish88 – quickly began to take off, with her Instagram account eventually racking up 34k followers. “I used Instagram for as my main marketing form. When I would do a massive restock, my sister would help.”

“I already had TikTok so I thought I’d try and put more effort into making content. I didn’t really focus on one particular thing, at first I just posted a bunch of content and then realised there was a key interest in fashion.”

 

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