Social media marketing is a tool crypto and blockchain companies are quick to leverage — social media platforms offer a variety of audiences, prebuilt communities and global reach.
Still, it’s all too easy to make missteps in social media outreach, and an ill-considered post can go viral in an instant and cause lasting damage to a brand. Below, 10 members of discuss some social media practices that crypto and blockchain companies should avoid and why they’re so problematic.Having a solid following on Twitter has been considered proof of the potential of a project. This has led to many projects buying thousands of fake followers so they can look more trustworthy. Investors now know about this practice, and they check engagement too.
Don’t post on International Women’s Day a pic of “the best in crypto founders” with you sitting on a table of all white men. 👌🏽
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