Rob King was instrumental in getting Digital Motorsports to where it is – a place where it’s successful enough to have been just acquired by Canadian investors ESE Entertainment – and is now starting to look beyond the conventional.
While King admits that there will always be a gap between simulation and the real world, he says that the tech can still be hugely helpful. McLaren Formula One driver Lando Norris drives on a racing simulator at the Autosport International show in Birmingham in 2019. Photograph: Oli Scarff/AFP via Getty Images
Recently, Digital Motorsports helped to run an event for Charles Hurst Ferrari in Belfast, where people who made a charitable donation could use one of the simulators to set lap-times in a simulated Ferrari racing car. That’s working with the most storied brand in racing, but it’s still at the smaller end of what’s possible.
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