It’s not just about pushing your products or services anymore; it’s about creating genuine connections between brand and fans. This is where humanizing your brand comes in.
If your social media needs aren’t too demanding yet, start with a freelance content creator on a per project basis“The reality is, customers want to be heard and they seek out brands on social media when they demand customer service,” says Tadle. Not meeting their expectations can hurt your bottom line, as a study published in the Harvard Business Review has found.
In terms of actual numbers, Singson says one gauge of social media success is the drop in the number of classes that close due to lack of enrollees. “Lately, we’ve seen that number go down to one or none at all per month,” she shares.For startups or those new to digital marketing, these metrics can be as simple as an increase in the number of followers or comments and inquiries on posts within a specific time frame.