One Championship middleweight fighter Sage Northcutt training at an open workout event in Denver, Colo.
More than a decade since its inception, One is set to make its U.S. debut in Broomfield, Colorado on Friday. The sold-out event stars incumbent flyweight champion Demetrious Johnson, considered one of the pound-for-pound greatest MMA fighters of all time. "It's about unleashing real-life superheroes who ignite the world with hope, strength, dreams and inspiration," he said. "It's about having children wanting posters of their favourite athletes, and parents walking into their room and saying, 'Yes, that's someone worth looking up to.'"
The card will be broadcast on Amazon Prime Video in the U.S. and Canada, part of a five-year media rights agreement. The intention is to "do multiple events, not just in the long-term," according to Teh, adding that it will not affect its roughly 60 shows per year across Asia.