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Golf's PGA Tour and LIV merger is the latest power play by Saudi Arabia

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Observers say the PGA Tour and LIV merger is the Saudis’ latest attempt to flex their influence across a breadth of American institutions and mine economic opportunities in spite of tense relations with the West in recent years.

, an organizer of top-level professional golf tournaments mostly in the U.S., with LIV Golf, an upstart league funded by Saudi Arabia — stunned players and fans alike this week.

While the PGA Tour and LIV Golf clashed publicly, including litigation in which LIV accused the PGA Tour of acting as a monopolistic enterprise and the defections of top PGA Tour players to LIV, the surprise union gives the Saudis a foothold in one of the world's enduring pastimes. "The bulk of their investments is in America. It's the most liquid market and with the greatest returns," Haykel said."This is a no-brainer."Making inroads in the U.S. golf market, a multibillion-dollar industry, is merely the latest frontier for Saudi Crown Prince Mohammed bin Salman as his government sets its sights on the global sports arena.

 

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