ATLANTA, GA - AUGUST 28: Jay Monahan during the final round of the PGA TOUR Championship on August 28, 2022 at East Lake Golf Club in Atlanta, GA. the PGA Tour and LIV Golf announced on Tuesday morning that they would combine operations to create an as-yet-unnamed new worldwide golf entity
The PGA Tour branded those who jumped to LIV as, in effect, traitors to the Tour's legacy. Players like Tiger Woods and Rory McIlroy offered impassioned defenses of the Tour. Players who joined LIV were criticized for taking money from Saudi Arabia, which has a horrendous record of documented human rights violations. Many were dismissed as irrelevant faded stars, and all saw their world rankings plummet as they played in events not sanctioned by the Official World Golf Rankings.
. Even Greg Norman, the brash, outspoken CEO of LIV Golf, apparently only found out via phone call just moments before the announcement was made.It's still unclear why the two tours chose this moment to make the deal, but several factors are obviously in play. LIV Golf is struggling to attract both viewers and a network to show its tournaments. The PGA Tour is facing a Department of Justice investigation over potential anticompetitive behavior related to LIV.
It may be too early to say that LIV Golf bought the PGA Tour, but according to the Tour's own words, Saudi Arabia will own a significant percentage of whatever golf is to become.If there's a"loser" in this whole scenario, it's the Tour players who were cajoled, guilt-tripped and outright threatened not to leave the Tour for the vast riches of the PIF-backed LIV ... only to watch the Tour dip right into those same riches.
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