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EU regulators may demand Google to sell part of ad-tech business - source

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European Union antitrust regulators may order Alphabet Inc's Google to sell a part of its advertising-technology business, a source with direct knowledge of the matter told Reuters on Monday.

The logo for Google LLC is seen at the Google Store Chelsea in Manhattan, New York City, U.S., November 17, 2021. REUTERS/Andrew KellyGoogle to sell a part of its advertising-technology business, a source with direct knowledge of the matter told Reuters on Monday.

In 2022, the Commission launched an investigation into Google's sweeping presence at almost all levels of the supply chain for online display advertising, expressing concern about its dominant position.

 

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