“We have a new player in town, and it’s not going anywhere,” veteran creative consultant Tatjana Samopjan said, summarizing the position of AI in our lives.
“It is the big holy grail of artificial intelligence research. Depending on who you talk to, it’s either a couple of months away or decades. People don’t know. And the thing we have most likely interacted with for the last few years — andand Midjourney are just two instances of how it is used — is narrow AI. This is mostly algorithms that are trained to do a certain task.”
As we’ve reported, the reality of a so-called job crunch has been one of the most pressing issues on the bargaining table for the WGA during its protracted contract negotiations with the studios. The WGA wants safeguards introduced to prevent studios from using AI to generate new scripts from previous works.