-owned company, which has been rebranded as X, had removed the Twitter sign and iconic blue bird logo from the building last week. That work was temporarily paused because the company did not have the necessary permits. For a time, the “er” at the end of “Twitter” remained up due to the abrupt halt of the sign takedown.
The city of San Francisco had opened a complaint and launched an investigation into the giant “X” sign, which was installed Friday on top of the downtown building as Musk continues his rebrand of the social media platform.
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