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Lunchables is heading to the produce aisle with a fresh fruit snack tray | CNN Business

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Lunchables, which is making its way into school lunchrooms this fall, is testing out yet another destination for parents to find its grab-and-go snack trays for kids–the produce aisle

. Kraft Heinz\n \n , which makes Lunchables, a new offering of its popular packaged meal for the first time includes fresh cut fruits, such as clementines, apples, pineapples and grapes placed next to the typical crackers, cheese and meat options. The latest variety of Lunchables comes just in time for the back-to-school season, although its rollout, for now, is limited to grocery and convenience stores such as Walmart\n \n and 7-Eleven locations in the South Central region.

The fresh fruit option will also have a shorter shelf life of about 10 days compared to 90 to 110 days for other Lunchables. Singh the brand is initially selling two varieties – ham and cheddar and turkey and cheddar along with crackers – combined with each of the four fresh fruit options and with an aim to expand to a national rollout in 2024. Lunchables, he , has included fruit in past products but not fresh fruits.

 

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