Initially curated by a tight senior Rolls-Royce team - including Müller-Ötvös - the app has developed and taken on a momentum, more so following its most recent evolutions. While the luxury lifestyle elements remain, there's a developing inter-member introduction, communication and chat function used for both leisure and, increasingly, business purposes.
Whispers members must own a Rolls-Royce built after 2003 and they only get full features access if they own a 2018 or later model. For reference, There are fewer than 20,000 Whispers members globally. LinkedIn has 930 million, and Facebook 2.98 billion users. Questions to Müller-Ötvös's senior colleagues about the security of the app are met with a very Rolls-Royce response: silence and a smile.
Alexander Steinbrueck, Whispers operations manager at Rolls-Royce, said:"We are a facilitator. [Clients] talk to each other. Whispers is not a corporate communications channel. "[Clients] meet on Whispers. They go on vacation together. It just shows how homogeneous this group of people is. In the business aspect, I know of a customer in the financial industry who I had a phone call with. For him, it's a great source of making business connections with other like-minded people. He says it couldn't be a better filter or selection of people, and he uses it very often.