Recent data from Nielson valued the pumpkin spice flavor at $511 million in 2019.
Businesses across the country have noticed how popular pumpkin spice is with customers and thought it made sense to start offering it earlier. "Most coffee and coffee sales is really strong in the winter," said Dr. Jadrian Wooten with Virginia Tech University. "October to February. And it kind of dies down in the summer. So this is an opportunity, creeping back into the summer helps sort of start those winter sales earlier." entire section of its menu"Last year, I had the pumpkin spice latte on there," Johnson said. "And then maybe one other item.
Pumpkin spice is available as soon as late July or early August at most coffee shops, but Wooten believes it won't be introduced any earlier to ensure demand doesn’t peak too far ahead of fall.