Lululemon will get out of the equipment business, while Peloton will stop trying to compete in apparelAn employee changes a sign advertising fitness classes at the Lululemon Athletica Inc. sports apparel store on Regent Street in London, England, on July 27, 2017.The deal, announced late Wednesday, will see Vancouver-based Lululemon Athletica Inc. become the "primary athletic apparel partner" of New York-based Peloton Interactive Inc.
That's a marked departure of the tone between the two companies in recent years, as they have been competing in stores and in court for a bigger share of the growing market for exercise and related healthy living businesses.
Abbiamo riassunto questa notizia in modo che tu possa leggerla velocemente. Se sei interessato alla notizia puoi leggere il testo completo qui. Leggi di più: