, Subway’s chief digital officer Carissa Ganelli said the integration has “blown the doors off of response rates within the text messaging platform.”
There’s a good case for that: The top 25% of restaurant customers typically drive 70%-plus of revenue. Since implementing its Hut Rewards program through marketing automation platform Punchh in Q1 2018, Pizza Hut has experienced a 7% same-store sales lift. In 2017, Fazoli’s also added Punchh and has since yielded aPunchh CEO Shyam Rao said competitive dynamics and added pressures in the marketplace have forced brands to rethink how they engage with customers.
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