was widely known in the smartphone market. The Redmond-based tech giant forayed into the smartphone segment way back in 2010 with Lumia devices running on Windows OS. The company competed against Android and iOS smartphones. However, it was short-lived as in 2017, Microsoft said that it would not develop any feature or hardware for Windows 10 mobiles. Now, in an interview with Business Insider, Satya Nadella, the CEO of the software giant has admitted the mistake of giving up on mobile business.
The executive also added that Microsoft’s mobile phone business could have been handled better. The company could have reinvented the category of computing between PCs, tablets, and phones. Microsoft tried its hands multiple times in the smartphone business however, it failed to garner any success. Even after acquiring Nokia’s smartphone division, the company could not break the duopoly of Android and iOS. The Redmond-based company has Android-based Surface Duo and Surface Duo 2 foldable phones launched a few years ago, however, their future remains uncertain.