Metaverse has undoubtedly been one of the most talked-about concepts of the year. At the start of 2022, the focus was on Facebook’s surprise re-branding of itself to Meta Platforms. Now, as we head into 2023, the conversation has shifted to Apple CEO Tim Cook’s concerns that it might not take off because it’s
As I said above, however, the most commonly agreed-on definition is that really it’s a catch-all term for “whatever the internet evolves into next.” The mainstream, world-changing internet began in the early 90s with the development of the World Wide Web and evolved first with the emergence of social media and then with the mass adoption of smartphones and the mobile internet.
So, how is this likely to affect business? Let's take a look at some of the key ways that it's already being used and how this might evolve in the future:As with previous and current iterations of the internet, the first business use cases of the metaverse clearly center on marketing. In the past year, a host of global brands, fromhave launched metaverse initiatives or announced that metaverse will play a part in their strategy going forward.
Augmented reality technology means it’s possible to bring these digital twin models into a real-world environment. For example, builders can stand on a plot of land and see the building they intend to create visually around them. Using headsets, an entire team of architects, structural engineers and site managers can see the building around them and even “edit” it in real-time, adding or removing elements to see how it affects the structure as well as the landscape around it.