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CEO Andy Jassy Says Amazon's Booming Ad Business Has 'Barely Scraped The Surface'

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As it grew into a tech behemoth over its first two decades, Amazon was regarded as a sleeping giant in the digital advertising business, largely ceding the market to the duopoly of Facebook and Goo…

As it grew into a tech behemoth over its first two decades, Amazon was regarded as a sleeping giant in the digital advertising business, largely ceding the market to the duopoly of Facebook and Google.

It is now very much awake – and CEO Andy Jassy believes it has “barely scraped the surface” of the
 

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