Following the EU ban on companies claiming their products are climate-neutral, many decarbonisation claims from a range of companies are under scrutiny. As international organisations and governments worldwide encourage all industries to decarbonise their operations, many companies have made bold claims about the practices in place used to cut carbon in their supply chains and manufacturing processes.
To eventually claim carbon neutrality, companies must, rather, shift away from fossil fuels to renewable alternatives and adopt clean technologies, as well as demand the same from all areas of their supply chain. Those companies relying heavily on carbon offset schemes, such as airlines, are now being accused of shirking their environmental responsibilities and misleading consumers.