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Business school teaching case study: Unilever chief signals rethink on ESG

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Why is the consumer goods group backpedalling on responsible-business targets? Explore the issues with this ‘instant case study’

In April this year, Hein Schumacher, chief executive of Unilever, announced that the company was entering a “new era for sustainability leadership”, and signalled a shift from the central priority promoted under his predecessor, Alan Jope. While Jope saw lack of social purpose or environmental sustainability as the way to prune brands from the portfolio, Schumacher has adopted a more balanced approach between purpose and profit.

One leading bond fund manager even suggested to the FT that “ESG will be dead in five years”. Media reports on the adverse impact of ESG controversies on investment are certainly now more frequent. For example, while Jope was still at the helm, the FT reported criticism of Unilever by influential fund manager Terry Smith for displaying sustainability credentials at the expense of managing the business.

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