More than a quarter of the New York-based company’s 1,500 global diamond cutters and polishers are now based in Africa, Chief Executive Officer Alessandro Bogliolo said in an interview in Cape Town. Tiffany has factories in Botswana and Mauritius with staff subject to “intensive training” over two years, he said, making it the only western luxury brand that doesn’t outsource production of its African stones.
“If you buy from a world-class brand, it’s because you trust that this brand has done all that is humanly possible to guarantee that the product is not only crafted to the highest standard, but also ethical and traceable in its manufacturing,’’ the CEO said.The move to hire and train African polishers and cutters comes as Tiffany strives to be completely transparent about how its diamonds progress from deep underground to the engagement rings of wives-to-be.
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