News Formal

Amazon is shutting down its China marketplace business. Here's why it has struggled

  • 📰 CNBC
  • ⏱ Reading Time:
  • 47 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 72%

Italia Notizia Notizia

Italia Ultime Notizie,Italia Notizie

Amazon said it will 'no longer operate a marketplace on Amazon.cn' and 'will no longer be providing seller services on Amazon.cn effective July 18.'

Queenie Liao, an office worker in Guangzhou, China, shops online several times a week. Alibaba's Taobao and JD.com are her go-to platforms, but it wasn't always that way.

"We are notifying sellers we will no longer operate a marketplace on Amazon.cn and we will no longer be providing seller services on Amazon.cn effective July 18," the company said in a statement, referring to its Chinese-language site, according to the Financial Times. Amazon entered the Chinese market in 2004 through the acquisition of Joyo, a domestic online shopping market. Joyo was rebranded to Amazon China in 2011. It enjoyed success in the early days with market share of over 15 percent in 2011 to 2012, according to China-based analyst Choi Chun of iResearch. That has now plummeted to less than 1 percent, according to another China-based market research firm, Analysys.

The U.S. giant has also not been as aggressive on the marketing front as some of its rivals. Alibaba and JD both do huge sales promotions and big advertising campaigns on Nov.11 each year, known in China as Singles Day.

 

Grazie per il tuo commento. Il tuo commento verrà pubblicato dopo essere stato esaminato.

Lebok

This is surprising. I would have thought JeffBezos would have been more aggressive in this space considering it's size. The article mentions 'The U.S. giant has also not been as aggressive on the marketing front as some of its rivals.' I wonder why this was. Possible MorA?

Abbiamo riassunto questa notizia in modo che tu possa leggerla velocemente. Se sei interessato alla notizia puoi leggere il testo completo qui. Leggi di più:

 /  🏆 12. in İT

Italia Ultime Notizie, Italia Notizie

Similar News:Puoi anche leggere notizie simili a questa che abbiamo raccolto da altre fonti di notizie.

Amazon to close domestic marketplace business in China: sourcesAmazon.com Inc plans to close its domestic marketplace business in China by mid-... Great now Amazon should close the American Marketplace to Chinese sellers to give American sellers an even playing ground here at home!!!
Fonte: Reuters - 🏆 2. / 97 Leggi di più »

Amazon's warehouse robotics acquisition will strengthen operationsOnline retail behemoth Amazon has acquired Canvas Technology, a Colorado-based warehouse robotics startup, for an undisclosed sum, per TechCrunch.
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »