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Tesla needs to figure out how to sell cars. Its salespeople say it needs to act like a typical car company

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Once, Tesla raced to produce enough cars to meet demand. Now the company is scrambling to find customers to buy them.

Getty Images; Jenny Chang-Rodriguez/BI Tesla's delivery numbers dropped for the second straight quarter in July. The company has been scrambling to gin up orders and switch up its sales tactics over the past year. Business Insider spoke with 14 current and former staff who described Tesla's shifting sales strategy. Tesla's delivery numbers slumped for the second straight quarter in July ? dropping below 50% of the U.S. EV market share for the first time in the company's history.

That initiative fell flat for some: Several workers said they were never paid, as the commission was dependent on the region hitting at least 90% of its overall goal. Tesla stopped offering incentives at many of its locations during the second quarter of this year, they said. 'There's a reason why the majority of sales roles offer commission,' one former manager said. 'It's because it works. It can't be all stick and no carrot.

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