MATRADE eyes 250 buyers with RM1 billion potential business deals at INSP MIHAS 2024

The Malaysia External Trade Development Corporation aims to attract at least 250 international buyers for the International Sourcing Programme at the Malaysia International Halal Showcase 2024.

The INSP is MATRADE’s flagship business matching event organised annually in conjunction with MIHAS 2024. On the 250 international buyers, Mohd Mustafa said that include those from Europe, South Asia, China and Northeast Asia, Central Asia and the Americas, while the 20 premium buyers represent industry giants such as large hypermarkets and retailers with nationwide outlets from the United States , India, the United Kingdom, Taiwan, Hong Kong, Kazakhstan, and Uzbekistan.

“The programme is instrumental in strengthening international trade relations, expanding market access for Malaysian businesses and contributing to the development of sustainable global supply chains.

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