HoYoverse isn’t going to beat the allegations of being a music company that makes some video games on the side any time soon, so it appears that the company fully embraced that reputation: Its three latest character trailers for
Rappa’s trailer, called No Dazzle, No Break, garnered a quarter million views in the three hours since its release and features an original song performed by popular Japanese artist Reol – fitting, for someone with a few rapper characteristics. Things went into a more memey direction – one may even call it brainrot – for the Burnice trailer, which sits on over three million views just under a week after release. HoYoverse went so far as to release an official one hour loop of the song, which has over 1.5 million views all by itself.
It looks like HoYoverse has fully embraced its music company reputation with these character trailers and the fans are completely here for it.Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail.