People walk outside the Palais des Festivals during the Mipcom television trade show in Cannes, France. Photograph: Valery Hache/AFP via Getty Images
Luckily for Cannes fans, MipTV’s autumn sister event, Mipcom, has largely kept its allure. Attendance at this week’s get-together is down 5 per cent on last year, with companies sending smaller delegations to the French Riviera to save on costs. The tougher climate arguably makes it more vital than ever for smaller players to put their best foot forward.
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