Demand for digital advertising drove the bulk of increases in WarnerMedia’s “upfront” sales efforts, according to a person familiar with the matter, suggesting Madison Avenue continues to turn to some of the industry’s most traditional providers for the newest forms of video marketing. The company, making outreach to advertisers for the first time since being [...]Amazon has ordered a documentary series to go from Starbucks.
NBC News Now, five weeks after the free streaming service’s launch, has a full-time anchor: Alison Morris, who most recently was with Fox Corp.’s Fox 5 in New York. Since launching May 29, NBC News Now has operated without an anchor, with a rotation of various reporters and talent to host each day. The free, [...]
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