Jay-Z is the latest celebrity to get into the cannabis business which is spreading fast in the US as more and more states legalise it for recreational purposes.
The rapper said he reached out to the company Caliva after a wide search for a suitable partner in the booming industry. "With all the potential in the cannabis industry, Caliva's expertise and ethos make them the best partners for this endeavor. He will also focus on efforts to increase participation in the legal cannabis business of people who have served time in prison and have been shut out of the fast-growing sector.
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Jay Z Partners With Cannabis Company Caliva, Named Chief Brand StrategistJay Z, who infamously started out dealing crack and drugs in Brooklyn’s notorious Marcy Projects before becoming a successful rapper and entrepreneur, has entered into a long-term partnership with … gocaliva If it’s not black owned, don’t care gocaliva Yea they want celebrities to endorse their brands like JayZ's kush & Willie weed, and Snoop dog's Gin & juice Cbd oil...lol gocaliva Thank You Hovah!
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