Members of the British band ‘Savages’ posing with their ‘Albums of the Year’ trophy at the 2013 Mercury Prize awards ceremony in London. .
Some of the artists signed up include Radiohead, the Pretenders, Mick Hucknall, Tom Odell and Siobhan Fahey. Signatories pledged to share expertise across the industry and work to make it ecologically sustainable. Savages drummer Fay Milton said: “It seemed like the music world had lost touch with reality, partying like there’s no tomorrow, when ‘no tomorrow’ has become the forecast.”
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