Loadsmart is quietly dominating the digital freight-brokerage industry. The CEO explained to us how its take on technology has helped secure partnerships with huge names like Daimler, Oracle, and Coca-Cola.

There are so many startups in the digital freight marketplace industry. What makes Loadsmart different?So, number one is that we lead with technology complimented with strategic partnerships to move more with less. And what that means is if you look at our DNA, 40% of our team are engineers and data scientists, so everything that we look at, every problem that we try to solve for is prioritizing or is from a technology lens.

You have our partnership or investment from Ports America, which is the largest ports operator in the United States. Roughly 30% of the containers come in and out through their ports.Oracle is joining Amazon and Uber in the race to digitize the 'antiquated' $800 billion trucking industry Because once you're in there, you're very entrenched with that and you can do some powerful things with them. We prioritize attracting these industry leaders versus just acquiring customers.

If you have the demand like we have, they want that. They want a shipment in the right direction at the right time for the right price. And if you have the capability of accessing that, not only via an Excel or an email or a CSV, but programmatically, it becomes more scalable. Right? What we're trying to do is build a true trucking platform, not just another freight brokerage operation.I'm not saying that the incumbents are going away. There is a need for them.

I think that it's not only about the amount of capital that you have to deploy in research and development, it's about the culture that you have, the DNA, and the legacy systems that you have to maintain.

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