The idea to form an artist management company came from Tranter, who approached Vinten about being their manager in 2018. Tranter told Vinten they wanted her to help manage their songwriting career and that she should take on clients that add value to what she’s creating for her own career.over the phone from Los Angeles.
Vinten is well aware the job of a manager will be challenging, but she is confident that her skills as a publisher and record label executive will only help her in this new role. “I'm super excited to be able to do it. I feel challenged and really inspired more than ever to create and carry opportunities for songwriters, producers and artists in general,” she says.
A mother of two, Vinten adds that she is very familiar at balancing “the chaos” and is more patient now than she’s ever been. She views every person she works as someone’s son or daughter and it is this mindset that has helped her excel with her clients.