Share to twitterWhen Marianne Harrison took over as President and CEO of John Hancock two years ago, she applied the inclusive management style that she’s developed over more than 15 years in leadership at the parent company, Manulife. She has been validated in this approach by innovation and growth in the business, as well as increased employee engagement.
John Hancock partnered with Vitality about four years ago, and since 2018, a basic version is included with. Policyholders opt in to tracking various behaviors, including physical activity, meditation, medical visits, and sleep, and win points toward rewards from partners like Amazon, REI, Hotels.com and CVS. The app nudges them to do simple everyday things that scientific research has proven to improve physical and mental health and longevity.
The Vitality program is universal: we can all benefit from healthier lifestyles. But Harrison’s customer discovery has gone much deeper, also with great results. “Our customers are diverse, and while they know what they need, they don’t always know how that translates in insurance or financial services. We’re using more and more human centered design to understand their needs and translate them into products, informed by our 157 years of expertise.
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Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »
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