College athletes could get big influencer brand deals: marketing execs - Business Insider

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But young influencers also pose a risk to companies, and with the change still in early stages, major brands might move slowly in doing business with college athletes. The NCAA board voted to modify its rule forbidding players from marketing themselves for a profit, which could open doors for college athletes to become the next big thing in influencer marketing.

Campaigns with college influencers can target smaller areas like college towns or even larger territories that support multiple professional teams. , college athletes also make appealing influencers because they're more familiar with the social strategy that goes into building a following on emerging social-media outlets.

"Edgy brands will push in that direction and see it as an opportunity, but ultimately it will be highly regulated so major brands will be a little more hesitant to move in that direction immediately," Chester said.

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