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Martech company Iterable just raised $60 million in what it calls its last funding round, and plans to use it to take on Salesforce and Oracle and get profitable

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People are being bombarded with more marketing messages than ever, and Iterable is among companies helping marketers make sure they don't get ignored.

A growing number of marketing tech companies are trying to help brands make sure the messages they send to customers are relevant. Iterable is a 6-year-old, San Francisco-based firm that raised $60 million in series D funding led by Viking Global Investors, bringing its total funding to more than $140 million.

A growing number of marketing tech companies are trying to help brands make sure the messages they send to customers are relevant. Iterable is a 6-year-old, San Francisco-based firm that raised $60 million in series D funding led by Viking Global Investors, bringing its total funding to more than $140 million.

 

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