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Quibi seeks influencers for original shows - Business Insider - Business Insider

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Quibi could capture influencer marketing dollars thanks to being a higher trust, brand-safe environment than other social platforms:

, categorized according to the level of commitment it theoretically requires of viewers:

Content partner exclusives — Quibi-exclusive shows from networks, cable, and digital content brands, based on familiar IP, such as NBC's "Saturday Night Live," or network brands like Food Network. Here are a few ways that influencers could enable Quibi to drive new sign-ups, retention, and brand interest:

 

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