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Parade Founder Cami T\u00e9llez Wants To Change The Underwear Industry

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'This is where I could have the biggest cultural change, and the space that's in the most crisis'

With only one semester left to graduate from Columbia University, Cami Téllez made a major decision: She was going to drop out of college and start the underwear brand Parade. The then-21-year-old was studying English and Art History, while spending some of her undergraduate years working in the venture capital and start-up space with a focus on emerging direct-to-consumer brands.

The idea for launching an underwear brand came to Téllez in October of 2018 when she met fellow co-founder Jack DeFuria, who has a background in tech, through a student entrepreneurs program. By that following January, Téllez dropped out of school, and the two started to build Parade, researching the market and its consumers through online surveys and a focus group of 3,000.

 

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