News Formal

What the next 'it' shoe of the decade will be, according to an expert - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 27 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 14%
  • Publisher: 51%

日本 ニュース ニュース

日本 最新ニュース,日本 見出し

If not 'dad shoes,' then what? Here's how the next 'it' shoe of the decade will be determined, according to a brand marketing expert

"It's fitting for Balenciaga to produce a sports-inspired sneaker with the name Zen, considering how Zen principles include mindfulness, minimalism, and achieving awakening from looking within," Chawla said. "While such a sneaker makes sense considering the booming athleisure market, perhaps with the Zen branding, Balenciaga is also recognizing that for many consumers today, aspiration is as much about mindfulness as it is about material success.

"The idea of brands standing for deeper meanings is particularly important for Gen Z — a fluid generation, comfortable with identities that converge, toggle between, or are inspired by many different circles," Chawla continued. "[They have] a propensity to look for brands whose values or product designs resonate with what drives these circles."

That said, right now it's anyone's guess as to what style will attract the TikTok generation — especially as their wants and needs

 

コメントありがとうございます。コメントは審査後に公開されます。
このニュースをすぐに読めるように要約しました。ニュースに興味がある場合は、ここで全文を読むことができます。 続きを読む:

 /  🏆 729. in JP

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

Nike exec: Kobe Bryant gave away shirt, shoes to 19,000 Chinese fans - Business InsiderA Nike executive told the story to investors in 2015 to show why Bryant became 'one of the most loved athletes in all of China.' GodBlessTheBryantFamilyForTheirLoss
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

4 things to know about getting divorced, according to a financial planner - Business InsiderYour finances will take a big hit during a divorce, Here's what a financial planner says you need to know.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

The 17 best resorts in the world, according to travelers - Business InsiderAfrican safari spots, castles in Ireland, and one converted sheep farm are among the world's best resorts — but only one in the US made the cut. Kenya is definitely next shortleft 🥰
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

What it means to be rich, according to 9 financial planners who would know - Business InsiderFor some people, wealth might mean the ability to buy whatever they want. For others, it might mean living without debt.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »