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How CEO of fertility app Natural Cycles recovered from business crisis - Business Insider

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How the CEO of a fertility app learned to trust her instincts — and deal with the media — in recovering from a business crisis. Presented by Cisco

Courtesy of Natural Cycles.

Born and raised in Malmo, Sweden, Berglund is the cofounder and CEO of fertility app Natural Cycles, which has amassed 1.5 million users since launching in 2014. Natural Cycles had its biggest business challenge in early 2018 when negative press over customers who became unintentionally pregnant while using the app's system for identifying fertile times during the month. The company has been recovering from this setback ever since, and later in 2018 Natural Cycles became the first app ever approved as contraception by the FDA.

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