George Cheeks, the former vice chairman of NBCUniversal Content Studios, is set to be CBS' president and CEO.Visit Business Insider's homepage for more storiesNBCUniversal alum George Cheeks is set to take the reins of CBS as longtime CBS corporate leader Joe Ianniello departs after 22 years with the company.
Cheeks will serve as president and CEO of CBS Entertainment Group, overseeing all CBS-branded assets under the ViacomCBS umbrella, reporting to ViacomCBS president-CEO Bob Bakish. The move marks a return to the ViacomCBS fold for Cheeks, who previously held business posts at Viacom before joining NBCUniversal in 2012.
"I am thrilled to welcome George back to the family at this exciting moment for ViacomCBS," said Bakish. "Throughout his career, George has built broad experience in broadcast and studio operations and brings a unique mix of skills – combining deep commercial expertise and industry relationships with strong creative and programming capabilities.
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