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Guava Juice: Roi Fabito on his YouTube channel, merch, business - Business Insider

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Inside the business of YouTube star Guava Juice, who has 14 million subscribers, and a toy line sold at Target and Walmart

"After I left , I had to figure out who my new persona is," he said. "I felt like that was the hardest part, finding out my voice."

This grew into four popular YouTube channels, Guava Juice , Guava Games , and a second channel: Guava Juice 2 . He films YouTube videos with the help of his younger brother, and he has a team of six people in house, and a team of about six editors and an animator in the Philippines. When he was starting out, he would upload around two videos every day. He said he was inspired by top YouTube creator PewDiePie , to follow this strategy.

 

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