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See Smartcar's seed pitch deck that convinced Andreessen to invest - Business Insider

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This pitch deck convinced Andreessen Horowitz to invest in unusual autonomous driving technology. See why the legendary firm led Smartcar's $2 million seed round.

autonomous driving startups

, and Elon Musk's Tesla continues to surprise investors on Wall Street with sweeping proclamations about the driverless future. Many startups sold the dream of a future resembling the Jetsons back in 2014. Smartcar wasn't one of them. The developer-focused startup builds software that allows developers to build applications on top of car computer systems, otherwise known as an API. The pitch goes, once autonomous vehicles reach critical mass with drivers, they will look for apps and games to stay entertained during their commutes.

The problem was, according to Smartcar cofounders and brothers Sahas and Sanketh Katta, that each car maker had a different software stack, meaning those developers would have to create entirely separate application for each brand. On top of that, some software varies within brands between the different car models. It was an overly complex system that, they believed, would hinder overall adoption of fully autonomous vehicles.

 

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