Available in cheeky and thong styles, Huha’s streamlined undies are crafted from Tencel, a natural fibre produced from eucalyptus trees that’s known for its comfy, moisture-wicking and anti-bacterial properties. The liner fabric in each pair, meanwhile, is infused with zinc, a mineral that’s been shown to combat odour, bacteria and itch.
The result is underwear “designed with vaginas in mind” — a concept that’s been embraced by women with such keenness that Huha reached its crowdfunding goal of $10,700 less than a day after launching on Kickstarter in October 2019. Huha is on track to deliver its mineral undies to its loyal backers by March, by which time their products — available in utilitarian packs of three and six — will also be available online. “Underwear is something that’s so personal,” says Suter.