News Formal

Roku's Q4 earnings underscored its position as an early leader in the connected TV market - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 53 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 25%
  • Publisher: 51%

日本 ニュース ニュース

日本 最新ニュース,日本 見出し

Roku might try and build its OTT ad business more aggressively in 2020 after expanding its ad capabilities and formats last year

last Thursday, which underscored its position as an early leader in the connected TV market thanks to strong holiday hardware sales along with higher ad sales.The company continued to grow its user base, with global active accounts reaching 36.9 million, a 36% year-over-year uptick.

Roku's growing ad business was driven by a few factors in 2019, including its acquisition of dataxu, the ad tech firm which has enabled advertisers to buy Roku placements through third-party publishers carried on the platform. Another major driver is the popularity of Roku Channel, the company's own free, ad-supported channel that now hosts over 55 live linear channels, kids content, and personalized content selections.

Expanding Roku Channel content. This year will see the launch and growth of both subscription streaming services like HBO Max, Apple TV, and Disney+ and ad-supported services like NBCU's Peacock. To continue growing Roku Channel's viewership — and, accordingly, maintaining advertiser interest — the company will likely need to acquire new content that distinguishes the channel from other options.

As Roku builds out its ad business more aggressively, it's certain to face obstacles — and one such point of friction could be publisher agreements. On the weekend of the Super Bowl, Roku

 

コメントありがとうございます。コメントは審査後に公開されます。
このニュースをすぐに読めるように要約しました。ニュースに興味がある場合は、ここで全文を読むことができます。 続きを読む:

 /  🏆 729. in JP

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

How to market your startup and grow a successful business - Business InsiderBusiness Insider talked to founders, attended panels, and surveyed entrepreneurs to find out what marketing tools helped them build their businesses.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

PRESENTING: The 31 buzziest logistics startups that VCs are watching in 2020 - Business InsiderRead Business Insider's exclusive, VC-sourced roundup of the buzziest logistics startups in the coming year.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

Influencer marketing: metrics for tracking YouTube, Instagram campaign - Business InsiderThe metrics brands want from influencers to measure the success of a marketing campaign are changing, as 'likes' and 'followers' fall out of favor SAI Interesting but I couldn't read it SAI Very interesting story.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

Market-beating stock investing strategy, picks from top-rated Mike Tian - Business InsiderA global investor in Wall Street's top 1% reveals to us the 2 pillars of his strategy — and 3 stock picks he's betting on for the next 5 years Don’t bother clicking, they’re trying to charge to view article. Paywall nonsense.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

Pilot shares its strategy to dominating the back-end solutions market - Business InsiderThese serial entrepreneurs sold startups to Oracle and Dropbox. Pilot's CEO explains why their latest effort, backed by Stripe, is the most innovative idea yet.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »