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How Los Angeles Menswear Mecca Departamento Is Keeping Its Digital Business Alive

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Departamento's L.A. shop was one of the city’s most buzzed about stores. Here is how their willingness to speak to their customers personally is helping keep their business going as retail struggles.

cofounder Andrew Dryden knowingly. “But if we can make people happy and keep people stylish during this time, well, that’s what we’re here for.”

It’s Dryden and his cofounder Joseph Quinones’s casual, relatable vibes that have made their L.A. shop one of the city’s most buzzed-about stores—and it’s this willingness to speak to their customers personally that is helping keep their business going as retail struggles. “I think the strategy moving forward is to really harness our digital business because we do have such a strong following online and that is the primary method of communication for so many of our customers,” Dryden says.

Dryden says that most of Departamento’s spring 2020 orders are already in store, making moving that product a key concern for him and his team. Currently available to purchase through Departamento’s e-commerce are groovy floral shirts from Loewe, Marni’s crunchy lace-up sneakers, and ultra-wide-leg track pants from Lanvin—all great #WFH items. But in addition to conglomerate-backed brands, Departamento also carries dozens of independently owned and operated labels.

 

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