K-Pop Industry Moves Forward as South Korea Controls Coronavirus Spread

, Suho appeared in a variety of digital content and live streams prior to his first solo album's arrival on Monday.

With much of K-pop’s content aimed at global and digital audiences rather than just consumers in Korea who buy physical albums and EPs, most Korean pop acts aren’t really changing how they’re doing things when it comes to new music releases. Many K-pop artists have taken to social media and YouTube to practice social distancing, such as TWICE launching a TikTok channel.

South Korea, along with China, instituted rigorous health measures, including widespread testing, to rein in the spread of their infections, which have slowed considerably. Korea had more than 9,700 coronavirus cases and more than 160 deaths as of Tuesday . With dedicated fanbases propelling much of K-pop’s music sales and streams, it’s still too early to know how the state of the global economy will affect K-pop sales in general. But for now, the K-pop industry is moving on as normally as possible, with artists filming video content and working on music, as Korean health officials work to keep the spread of COVID-19 from reigniting.

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