when it comes to our customers and clients. In a time of anxiety and uncertainty, this takes on an even deeper meaning,” says DeCoux. By creating genuine, closer connections with your audience in uncertain times, you’ll be able to develop a pipeline of prospective customers, as well as referrals to other opportunities for the future.
“I know how hard the travel industry had been hit and how stressed and fearful my community of travel agents were feeling so I reached out to them with a free downloadable marketing blueprint and a free interactive marketing masterclass that walked them through the blueprint and answered their questions,” notes DeCoux.
“A slowdown offers that much-needed space to reevaluate your processes and procedures,” says DeCoux. Identify places where momentum gets slowed or where you might be spending money you don’t need to be spending. Set a time, solo or with your team if you have one, to evaluate in-depth how your systems are flowing - or not - beginning to end. Notice any bottlenecks that get in the way of clarity or productivity.