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ESPN pitches advertisers on non live sports during coronavirus - Business Insider

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An ESPN exec explains how the sports network is pitching advertisers in the absence of live sports like NBA and MLB games

ESPN has signed on advertisers like State Farm, Verizon, and Pizza Hut that regularly sponsor live events to advertise in the interim.One of the advertising industries hit hardest by the coronavirus are sports TV networks that banked on advertising tied to National Basketball Association, Major League Baseball, and National Hockey Association programming.

titled "The Last Dance." The network says the first two episodes of the series that aired on April 19 averaged 6.1 million viewers, making it the network's most-watched documentary ever. State Farm, Facebook, and Reese's Peanut Butter Cups are the doc's sponsors. There are also replays of old sports games airing across ESPN's network. And its brand The Ocho, which began in 2017 and is based off of the fictional ESPN channel in the movie "Dodgeball," is broadcasting obscure sports like marble racing and cup stacking.

 

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What a surprise, every business buying in is old a dirt.

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